Women's Wear Daily

For those of you that aren’t aware of what Women’s Wear Daily is, it is a fashion-industry trade journal, often times called “the bible of fashion”. They have a printed and an online version that you could subscribe to. Women’s Wear Daily brings you information and the intelligence on ever changing trends and breaking news in the beauty, fashion, and retail industries. People you’ll find reading this publication include designers, manufacturers, marketers, retailers, financiers, media executives, socialites, and trend makers. This publication has been around since 1910, which shows that it has been widely successful.

Through my studies, I have become very well informed through reading Women’s Wear Daily. Any person with a fashion major knows how important this publication is to the fashion world. They have so much more than pretty pictures. They’re a combination of what retailers are doing and how they’re doing it, along with your daily dose of what’s happening in the fashion world.

This summer, I had the advantage of visiting Women’s Wear Daily’s headquarters and office in Los Angeles. It was exhilarating to watch how many people it takes to create this publication. They are constantly running around, talking to each other and gathering important information. The work never seems to stop, either. Once one story or article is published, they immediately start on the next. They are a weekly publication, which gives them advantage over monthly magazines or publications because Women’s Wear Daily has more current information.

People assume that New York City is the headquarters for fashion, but Women’s Wear Daily proves that it is not. Fashion starts in California, and this publication can attest to that. This is why Women’s Wear Daily is a vital necessity to retail merchandisers everywhere. It helps with guiding in-store trends and current styles straight from the runway. Reading the publication helps you gain access to what’s going on in the fashion capital of the world and letting you bring it directly to your store. In order to be ahead of the game, retail merchandisers need to be reading this publication.

As for the overall read, it is very easy to read. Their website is also very easy to navigate, considering they have everything organized with tabs and columns. You have to be subscribed to read any of their articles, but it’s only around $130 a year for a weekly publication. That’s basically paying around 30 cents a day. That’s practically a steal considering how much information you’ll have access to.

If you like fashion magazines, you’ll like Women’s Wear Daily. Unlike magazines, though, this publication is more of a fashion journal. It gives you more information than pictures and helps you to really understand the fashion world. It also has a retail focused section that will definitely help retail merchandisers decide where to take their business next.